Tag Archive | advertising

Instagram Advertising – Are you ready?

At the end of this month Facebook will launch Instagram advertising on the platform through a self service option. With this comes new formats, new methods and new best practices but are you ready to capitalise? Here’s some info to get you started. Placement Instagram ads will be placed through an Instagram Ads API but […]

Online Inspiration: Five Sites

I think it’s pretty important to look around and be inspired by what others are doing around the world. Keeping an eye on creative websites is staple diet for anyone working in Digital Comms. Everyone has their favourites but here’s some of my recommendations for you Digital geeks out there: http://www.digitalbuzzblog.com/ It’s a good un. […]

The Most Instant Direct Mailing Campaign Ever? Porsche

Porsche. The ultimate status symbol. So you have the pile of rocks but haven’t really gotten around to buying one. Wondering how it’d fit? Canadian Agency Lowe -Roche drove a Porsche from dealers PFAFF into a very well-to-do area of Canada. They lined them up perfectly outside the driveways of these houses and snapped them […]

The Coca Cola Happiness Table

I really like this new TV Spot/Digital integration from Coca Cola. It’s very similar to the ideal behind Streetfeast – encouraging people to get out and eat together in less than conventional spaces. Coke has inserted themselves at the core of this A la Carte movement with their new ad which encourages people to eat. […]

Cook with 7up?

Back in the Sixties there was a ill-thought advertising campaign to encourage people to rethink how they use 7up. The campaign ‘Fresh Up With 7up’ promoted the use of 7up in cooking and adding it to other drinks like milk. Now I don’t know about you but nothing makes me feel sicker than the though […]

Advice from Ogilvy

Love this memo that the Ogilvy Facebook page posted. 3 – I find particularly important. Always. 4 – I encounter all the time and HATE. 7 – I shall start doing! 8 – I do all the time, thank you  so much Sinead, Martyn, Ty and Christian.  

The Prince and those photos…

Prince Harry went to Vegas, he probably had a few drinks and then he definitely stripped off. He’s in his 20s sure we all get up to boldness now and then. Problem is he’s a little more than well known. While he wasn’t fully exposed in the photos [cue crude crown jewels pun] there was […]

Frances Macken

I'm a writer reading for a Masters in Creative Writing at Oxford University, and working on two novels. Whew! Follow me for posts on studying creative writing, writer inspiration, book and audiobook reviews.

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