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Instagram Advertising – Are you ready?

At the end of this month Facebook will launch Instagram advertising on the platform through a self service option. With this comes new formats, new methods and new best practices but are you ready to capitalise? Here’s some info to get you started.

Placement

Instagram ads will be placed through an Instagram Ads API but also through Facebook Power Editor only. Make sure you’ve done some work on establishing your custom audiences on Facebook as Instagram will plug into these.

Formats

Video: Instagram will break from their 15 sec allowance to give us 30 sec video ads with ad spend. Clever way of prompting ad spend on the platform.

Carousel: Introduced on Facebook with a largely e-commerce pick up. Carousel ads on Instagram will allow for 4 images with a dedicated landing page.

Image: Tell your story with one simple image incorporated with a call to action to drive fans to site.

Specifications:

  • Our old Facebook favourite the 20% text rule will apply to all Instagram ads.
  • Images should ideally be 1080 x 1080 (limited support for landscape) with a ratio of 1:1.
  • You’ve also got a maximum of 300 characters for your copy.
  • Call to actions available will be: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up and Watch More.

Specifications:

  • Our old Facebook favourite the 20% text rule will apply to all Instagram ads.
  • Images should ideally be 1080 x 1080 (limited support for landscape) with a ratio of 1:1.
  • You’ve also got a maximum of 300 characters for your copy.
  • Call to actions available will be: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up and Watch More.
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About @seanearley

Twenty-something wannabe hipster. Head of Creative at New/Slang. Food rambler at Cluch.ie. Keen on Social Media. Advertising geek. Photo taker. Doodle drawer. Optimistic Pessimist. Chocoholic.

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