The Most Instant Direct Mailing Campaign Ever? Porsche

Porsche. The ultimate status symbol. So you have the pile of rocks but haven’t really gotten around to buying one. Wondering how it’d fit? Canadian Agency Lowe -Roche drove a Porsche from dealers PFAFF into a very well-to-do area of Canada. They lined them up perfectly outside the driveways of these houses and snapped them with perspective vision making them look like they were in the drive way. Genius.

They then printed the images into a specially prepared Direct Mail template in the back of a mobile printing unit housed in a van. Each of these homes on Millionare’s row recieved a personalised, highly specific, directly targeted Direct Mailer inviting them for a test drive of the new Porsche at their local PFAFF dealership.

The result is a highly personalised targeted, low cost campaign for a high value item that works.

See what happened below…

The video goes on to say 32% of the recipients responded and booked test drives. Clearly going to show that direct mail isn’t dead just yet. It just needs to be smarter.


About @seanearley

Twenty-something wannabe hipster. Head of Creative at New/Slang. Food rambler at Cluch.ie. Keen on Social Media. Advertising geek. Photo taker. Doodle drawer. Optimistic Pessimist. Chocoholic.

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