I really like this new TV Spot/Digital integration from Coca Cola.
It’s very similar to the ideal behind Streetfeast – encouraging people to get out and eat together in less than conventional spaces. Coke has inserted themselves at the core of this A la Carte movement with their new ad which encourages people to eat. In groups. Outdoors.
I think it kind of works. I’d love to see them implement a guerilla campaign of recreating this in cities around the world. If they did and captured it on video it would give the campaign a real global feel.
They’ve tied in a clever Facebook app which is embedded as a clickthru from the Youtube video which enables you to invite your friends and family to a foodie get together. Get recipes, populate your invite list and find out some benefits of eating together all through the ‘Let’s Eat Together’ app.