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The Coca Cola Happiness Table

I really like this new TV Spot/Digital integration from Coca Cola.

It’s very similar to the ideal behind Streetfeast – encouraging people to get out and eat together in less than conventional spaces. Coke has inserted themselves at the core of this A la Carte movement with their new ad which encourages people to eat. In groups. Outdoors.

I think it kind of works. I’d love to see them implement a guerilla campaign of recreating this in cities around the world. If they did and captured it on video it would give the campaign a real global feel.

They’ve tied in a clever Facebook app which is embedded as a clickthru from the Youtube video which enables you to invite your friends and family to a foodie get together. Get recipes, populate your invite list and find out some benefits of eating together all through the ‘Let’s Eat Together’ app.

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About @seanearley

Twenty-something wannabe hipster. Head of Creative at New/Slang. Food rambler at Cluch.ie. Keen on Social Media. Advertising geek. Photo taker. Doodle drawer. Optimistic Pessimist. Chocoholic.

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