Back in the Sixties there was a ill-thought advertising campaign to encourage people to rethink how they use 7up. The campaign ‘Fresh Up With 7up’ promoted the use of 7up in cooking and adding it to other drinks like milk. Now I don’t know about you but nothing makes me feel sicker than the though of fizzy milk. Bah.
Interesting concept though and looking at the industry now Heinz have a ketchup cookbook and Guinness are constantly pushing the use of the black stuff in bread, chocolate truffles and other tasty bits. So, it’s well remembered that there’s more than one way to look at your familiar thirst quenchers.