Prince Harry went to Vegas, he probably had a few drinks and then he definitely stripped off. He’s in his 20s sure we all get up to boldness now and then. Problem is he’s a little more than well known. While he wasn’t fully exposed in the photos [cue crude crown jewels pun] there was enough in the grainy unmistakable photos to warrant a media frenzy.
What’s been interesting is the reactionary work by two brands in very diverse directions, proving that there’s always a spin to be had.
Lynx have played up the *elbow nudge* Oi, oi, lads angle, with a very clever online and print campaign. The bespoke campaign includes straplines like ‘we’re sorry if it was our fault’, ‘one has unleashed chaos’ and feature a re appropriation of the ‘Keep Calm’ signage and some union jack Y-fronts. The play is on Lynx’s previous strapline of ‘The Lynx Effect’ which shows women losing all control and going mad with lust whenever a man sprays himself with their bodyspray.
Las Vegas Tourism have taken a different route and called on those who posted the photos of Harry to be socially shamed. The social media campaign #KnowTheCode recalls the adage ‘What Happens in Vegas, Stays in Vegas’ and calls on others to shun and no longer party with these outers of Harry’s exploits. The Bro-code as it were, has been broken and those who broke it should be socially punished?